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// L.L. Bean
Feeling a bit disconnected from the brand in the past years ~ now with the introduction
of the Signature Collection ~ I can start spending my hard earned dollars on
more bulletproof LL Bean products.
The idea with this direction was to showcase the collection in a fairly unfamiliar
LL Bean style. Using current sub-culture icons within the target demographic.
The goal was to make the new collection relevant while showcasing the swagger
of the beloved American built brand and its profound heritage.
CLIENTS // PROJECTS
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// Select Clients
// About Us
The Fin Studio is a boutique creative studio based in Portland, Maine working with a robust quiver of artists, collaborators, athletes, experts, influencers, and fellow agencies to curate creative projects in all disciplines for today's leading culture-forward brands.
Our clients, connections, projects, and interests are centered within the
gen x, y & z segment with a view towards contemporary artistic direction,
sub-culture intelligence, and a contributing existence.
// Studio
We are built from many collaborative artists, thinkers, and doers from all over ~ but with a small
in-house team to steer the ship. Please connect with any of us for your specific idea or question.
Jim Mcginley // Founder + Creative Director // email
Andrew Rice // Design Director // email
Chris Reynolds // Brand Manager // email
Terese Cilluffo // PR + Social Media Manager // email
Tyler Briggs // Curator + Events // email
// Design + Develop
print + online + space + experiential design
eCommerce + Custom Publishing
iPhone + iPad + Android Development
brand + corporate + personal identity
catalog + materials design + POP design
// Content + Custom Publishing
photo + art + content directionphotography
writing
custom publishing
blog + community ghost writing
// Strategy + Direction
over-arching brand + creative strategymedia plan design + buying
community + social building
brand incubation + concept + pitch work strategic partnership building
