online + materials art direction | concept

Based off of a concept I threw at the Founder / President of Aurora Photos and Nat Geo photographer Jose AzeI, I was engaged in early 2009 to develop from the ground up the model of the Outdoor Collection - aligning a quiver of top-shelf action sports and outdoor photographers in a nimble agency approach.

From harvesting, courting, and selecting industry leading photographers, to developing the scope of the target market, online and print collateral, and over-arching brand strategy, The Outdoor Collection has become a significant source of both opportunity and brand identity for Aurora Photos.

Aurora Photos Outdoor Collection