the aurora oc
Print + Online Art Direction | Concept | Strategy
Based off of a concept we pitched to the Founder / President of Aurora Photos and Nat Geo photographer Jose AzeI, The Fin Studio was engaged in early 2009 to develop from the ground up the model of the Outdoor Collection - aligning a quiver of top-shelf action sports and outdoor photographers in a nimble agency approach.
From harvesting, courting, and selecting industry leading photographers, to developing the scope of the target market, online and print collateral, and over-arching brand strategy, The Outdoor Collection has become a significant source of both opportunity and brand identity for Aurora Photos.
Aurora Photos Outdoor Collection
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Based off of a concept we pitched to the Founder / President of Aurora Photos and Nat Geo photographer Jose AzeI, The Fin Studio was engaged in early 2009 to develop from the ground up the model of the Outdoor Collection - aligning a quiver of top-shelf action sports and outdoor photographers in a nimble agency approach.
From harvesting, courting, and selecting industry leading photographers, to developing the scope of the target market, online and print collateral, and over-arching brand strategy, The Outdoor Collection has become a significant source of both opportunity and brand identity for Aurora Photos.
Aurora Photos Outdoor Collection
Return to Gallery View