The Fin Studio | design | custom publishing | consumer insight

To celebrate its tenth year of existence, Desillusion Magazine has chosen to honor the people who have inspired them most this past decade.

After zooming in on snowboarder/musician Trevor Andrew in the first edition, the second of this series of six portraits takes a look at the life of Andrew Reynolds.

This is Andrew is a short video about one of the most influential skateboarders of all times, Andrew Reynolds. Pro for over 15 years now, the man has dedicated his entire life to the skateboarding world, and has done just about everything there is to be done. From the mischief that him and his crew Piss drunk used to get up to, to the DIY creation of Baker skateboard, he never once forgot to be and stay one of the best on a board, which earned him the title of ” the boss” over the years.

Produced & Directed by Desillusion Magazine // presented by Nixon.

Vans x RIT | Era Classic

In Vans’ early days, anyone could walk into their local Vans shop and design their own pair of custom shoes from a stock of fabrics, prints, materials and colors.  In modern times, this right of personalization has fallen to the wayside in favor of mass production.  This generic approach, created a backlash in the form of do-it-yourself ethos that defines surfing.  The Vans x RIT|Era Classic shares Vans’ custom culture with a pair of white Era Classic boardshorts as well as four packs of RIT dye (red, blue, yellow and black) and a formula guide – combine that with your own imagination for a one of kind boardshort creation.

Vans by Thalia Surf Shop, adjacent to Thalia’s South Coast Highway store, melds Vans’ heritage with Thalia’s bohemian brand of beach culture in what is Vans’ first ever boutique surf partnership.  The shop showcases a continuously evolving mix of Vans surf footwear and apparel including limited releases in shoes and signature Joel Tudor apparel. Vans by Thalia Surf Shop is located at 911 South Coast Highway in Laguna Beach, CA.

Inspired by Desillusion’s world, THE DEATH OF COOL cruiser is a skateboard shaped entirely by WOODIART. Handmade with a mélange of different wood “Iroco-Chestnut-Ipe-Mahogany-pear”, fixed onto Gull Wing 150mm trucks and Polyurethane wheels 50mm (Abec 3 precision). The cruiser comes with it’s own “Mini coffin” box, a coffin shape made from mahogany and iroco. The insides are padded with real leather and feature a brass chain to hold the board. Produced in ultra limited edition THE DEATH OF COOL cruiser by WOODIART is available only at THE GARAGE, Desillusion mag’s online shop.

For more info : DSLMAG.COM

The Fin Studio is the exclusive North American Publisher & Creative Director of Desillusion Magazine. For info on branded content, advertising, or distribution // contact us.

Dedicated to the life and work of Trevor “Trouble” Andrew, Desillusion magazine x Nixon proudly present the launch of their latest collaboration.

Last fall, Desillusion magazine followed Trevor on a journey around Brooklyn and New York City. The short documentary shows the city, its people, music and art scene out of Trouble’s very own perspective, while sharing his vision of life and the board sports culture. “This is Trouble” captures some unique and intriguing footage of a personality and creative mind, inspired by snowboarding and rock’n’roll.

The movie introduces the 1st issue of Desillusion magazine’s new Guest Editor series to celebrate its 10-year anniversary. Trevor Andrew, who has been part of the Nixon family for many years, will make the debut of this line of six special issues, dedicated to some of the main characters of the board sports, art and music culture that inspired Desillusion magazine for the last decade.

Filmed & edited by Thibaut Grevet
Directed by Sebastien Zanella
Production Assistant, Pierre David

Discover more on dslmag.com & nixon.com

When Quiksilver needed an authentic backdrop for their new Mountain Division Collection, coming Fall 2012 ~ our beautifully gritty backyard of Maine was selected. The Fin Studio provided initial location scouting & art direction for the 4-day shoot along the coast of Maine, the mountains of New Hampshire and among the streets of Boston.

With hundreds of miles logged, numerous burly Maine beers, one day-long monsoon to really put the product to the test (passed with flying colors) and one insane island shoot by way of a vintage lobster boat ~ the catalog shoot, led by photographer Mike O’Meally , was a great project to be a part of and we look forward to enticing more left coasters to come right coast for their project which needs an enlightened, authentic and American Outdoor aesthetic.

Thanks for the beers, the rad work and soggy shoes Quik.

You can view more on the Quiksilver Mountain Division here.

As you may have heard ~ The Fin Studio is the proud and exclusive North American Publisher + Creative Director of Desillusion Magazine. To kick off our US launch ~ we are getting on the road to DSL plant the seed and bring the book to the people. Kicking off in late Spring 2012 ~ the UNBOUND Tour will be hitting key surf, skate, snow, culture markets ~ and we invite you to ride shotgun.

If you would like to be a part of this robust, viral, and editorial rooted road tour ~ please review the UNBOUND KIT and connect with us today.

It’s about time Quiksilver came to Maine.

When Quik wanted an authentic, gritty, non-Socal themed catalog / commercial shoot for their upcoming (and new division) 2012 Fall Line ~ they tapped The Fin Studio to scout key Northeast locations, provide on-site production services, and support photography. With over 800 miles logged in 3 days, 12 locations, multiple pints, and one rad island shoot off the coast of Maine by way of a vintage lobster boat ~ the 2012 Fall collection features a new look for Quik rooted in a Northeast aesthetic and American outdoor craftsmanship.

View some of the work

Curated by Original Z-Boy Nathan Pratt and exhibited at the California Heritage Museum through April, 2012 ~ the Shortboard Revolution chronicles the most influential surfboard designs and shapers from the era which revolutionized surfing and surf craft.

The Fin Studio was commissioned by Presenting Sponsor, Hurley, to curate, design and Publish a rich coffee-table book to document both this inspiring gallery show as well as this critical time in surfing history. Working with archival, never-seen-before images from the era’s leading photographers, Jeff Divine, Art Brewer, C.R. Stecyk, and Steve Wilkings ~ the Shortboard Revolution Limited Edition Book was produced using sustainable printing methods and can be found at the Museum as well in select Hurley retailers nationwide.

For more information on the Hurley Shortboard Revolution ~ visit Hurley